A strong qualification process is a critical component
Buyers don’t want to waste time on solutions that aren’t a good fit. The right sales qualification process guides buyers through the requirements, options
A great sales qualification process also helps sellers by identifying bad news early, such as gaps in customer knowledge or relationships. For the seller, the key is to qualify deals in or out faster, so you can focus on only the highest potential opportunities. This will prevent you from spending a lot of time on deals that were never going to close.
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