Winning Government AI Contracts

A Federal sales framework for B2G tech leaders selling AI to the US government

The federal sales landscape has changed rapidly in recent years. But that doesn't mean that federal agencies aren't spending.

In fact, recent reporting projects over $2.7 billion will be spent in the coming year on modernizing federal operations with AI technologies. But new vendors will have to meet key mission-critical standards in efficiency and security compliance.

In collaboration with federal sales consulting group Marion Square and government IT aggregator Carahsoft, this ebook provides a roadmap for leaders to take advantage of new federal market opportunities.

Download the ebook to learn:

New buying requirements and procurement strategies for 2026/2027
How to adjust your team's sales message to align to new government value drivers
Tactics for gaining influence and accessing decision-makers within federal agencies

About Force Management

Force Management has worked with top sales organizations for over 20 years, helping them to build a sales discipline that drives results. Our methodologies have resulted in bigger wins, greater quota attainment, more accurate forecasting and higher talent retention for hundreds of clients. We partner with each sales organization to custom-tailor our signature methodologies to their needs and solutions. Visit our case studies page to learn more about our results.

About Marion Square

Marion Square's mission is to enable clients to build successful Government businesses, through in-depth market research, actionable key insights and detailed data and funding analysis coupled with the highly effective sales execution services.

The best approach to pursuing Government work is to have a well-defined sales plan based on actual market data, providing proper insights and intelligence to guide decisions and actions. View Marion Square's customer case studies.

About Carahsoft

Carahsoft Technology Corp. is the trusted IT Solutions Provider for the federal government. They partner with thousands of vendors, resellers, system integrators and MSPs to proactively market, sell and deploy a comprehensive range of IT solutions for customers across the U.S. and Canada. As the Master Aggregator™ and distributor for the industry's leading IT manufacturers, Carahsoft supports and enables a vibrant and growing partner ecosystem of: Solution Providers, Value-Added Resellers, Prime Contractors, System Integrators, and Managed Service Providers. Learn more about partnering with Carahsoft.