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Hit the Driving Range: Practice is Key to Effective Sales Messaging

Hit the Driving Range: Practice is Key to Effective Sales Messaging

Categories: Sales Conversation

Many of you will be watching some of golf’s greatest compete this week at The Masters. The top golfers in the world know that without practice, they won’t come anywhere near a green jacket.

No matter your field (or fairway), practice is a vital component to your success.

It's critical if you’re selling.

When we work with sales forces, we drive home the importance of practice. Whether it's using role plays, scoping out discovery questions, or even running through that elevator pitch – practicing is the key to being audible-ready when it’s time to have that conversation with a potential customer.

Think of the top golfers you’ll be watching this weekend.

They know the importance of repetition.

They understand that practice leads to success.

Have you ever seen any of them on the driving range? They have a rhythm. They have a cadence to their practice habits.  If your sales reps are looking to improve the way they command their message, stress the importance of practice.  

Watch Force Management's John Kaplan talk about the importance of practice, as part of a recent Command of the Message workshop. His trip to a pro golf tournament sparked a lesson. Hear what he learned from watching some of golf’s greatest. 

 

Sales Pro Central