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The latest insights to help your sales teams improve productivity, generate more revenue and increase competitive win rates.

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Categories: Sales Execution  |  Sales Kickoff

How to Equip Managers to Drive Lasting Results from a Sales Initiative

First-line managers, more often than not, are the linchpin to whether a sales enablement initiative sticks or falls by the wayside. If your managers see how invested you are in the change initiative’s success, they’ll see the importance of driving long-term reinforcement and adoption. To get managers to put in the work required to drive results, 30, 60, 90 days after the launch of your initiative, you’ve got to put in the work 30, 60, 90 days before the launch of your initiative. Here’s how you can get your managers on board and equipped to move the needle.

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Categories: Sales Execution  |  Sales Kickoff  |  Sales Messaging  |  Sales coaching

#1 Ranking Objective for CROs: Cracking into New Accounts

Cracking into new accounts is the top challenge of sales leaders in the current environment. Sales Mastery just released new data after asking 200+ sales leaders for their top sales objective moving forward. While new accounts topped the list, selling more in existing accounts, optimizing lead generation and conversion, and decreasing churn rounded out the top challenges for sales leaders and managers. as they plan to hit their numbers in 2020. At the same time, these challenges are driving key sales enablement priorities. Below are the top three sales enablement initiatives CROs are using to move the needle, according to Sales Mastery, and how to use them to right the course in your sales organization. 

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Digging Deep Creating the Right Questions Flow for Effective Discovery

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Categories: Sales Execution  |  Technology

Making the Shift to Selling the Platform Solution

If you're making sizable shifts next year to enable your sales team to sell a platform solution, you need to ensure they're able to make that jump. These ideas look good on paper, but when it comes to actually getting your salespeople to convince the customer to buy, you likely need to invest in some enablement.

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Categories: Sales Execution  |  Sales Messaging  |  Sales Planning  |  Sales Transformation  |  Talent Management

How to Build a High-Performing Sales Organization

High-performing sales organizations don’t get there by chance. It is a predictable and calculated path to growth. The best sales teams have the necessary foundation in place so reps and managers are able to (1) spend time on high-value revenue activities and 2) (effectively execute with buyers. There is a sales motion in every organization that drives rep productivity and ultimately revenue growth. 

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Categories: B2B Buyer  |  Sales Execution

Six Questions to Test Your Prospect's Decision Process

If your sales team is responsible for closing complex enterprise deals, you know that the process can be lengthy and complex. You’re probably also painfully aware that it can be fraught with peril. Anything from an unexpected objection to a shift in leadership can undo your team’s progress and kill the deal. 

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Categories: Sales Execution

Eight Questions to Drive Sales Execution Improvements

If your organization is struggling with long sales cycles and an unreliable sales forecast, it’s likely you need to tweak your sales execution. When organizations need to improve their sales process, they’re often experiencing problems like:

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