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Categories: Front-line Managers  |  Sales Coaching Tools  |  Sales Leadership  |  Talent Management

How to Set Up New Managers for Success

Top sales teams differentiate themselves with a proven system for finding and attracting elite talent. But landing strong candidates is only the first step in the journey. The best organizations know how to retain sellers with the most potential and ensure they’re positioned to perform and excel as they advance up the ranks. Making the move from sales rep to manager is a common career pathway. Some individuals may not be ready for this transition today, but could become ready with time and development. Others may prefer to remain as individual contributors. Learn to recognize the difference so that you can make wise choices in offering promotions. Support your entire team by using the following tips to identify management potential and lay the foundation for new manager success. Here are six attributes to look for in sales manager candidates:

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Categories: Buyer Alignment  |  Company Alignment  |  Sales Leadership  |  Sales Messaging

Driving a Revenue Mindset: 5 Takeaways from Our Conversation with Brian Walsh

We recently hosted a live session on Driving a Revenue Mindset with our Managing Director and Facilitator Brian Walsh. He shared insights on what’s changing in sales, what remains critical, and what the most successful organizations are focusing on to maintain revenue momentum. Be sure to check out the full on-demand recording here.

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Categories: Sales Training Initiative  |  Sales Transformation

Launching a Sales Initiative: Should You Do it Internally?

In more than 20 years of helping companies transform their sales and go-to-market organizations, we've worked with hundreds of different sales leaders. Most have been through more than their fair share of sales trainings, and they know the methodologies and best practices that win. You don't become the leader of a sales team without being great at what you do. So, it's natural to ask: Can we just do it ourselves? Can we take on our sales challenges internally? As a sales leader, you probably have years of sales experience and a talented leadership team capable of launching and executing a project. Would a sales transformation partner be worth the investment?

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Categories: Podcasts

Latest Podcasts: Successfully Scaling Revenue Teams

March on the Revenue Builders Podcast consisted of so many great lessons and conversations with leaders both familiar and new. John McMahon and John Kaplan were joined by guests experienced in building and scaling elite sales teams, who shared insights on hiring great sales teams, leading them to success, and helping them execute next-level go-to-market strategy. Tune in to the below episodes for stories, strategy and wisdom that will help you successfully scale revenue teams as a leader. We recently started publishing two episodes per week, so there are even more great lessons in leadership to unpack! Make sure to subscribe to the Revenue Builders podcast on your favorite podcast player, so you never miss an episode.

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Categories: Sales Messaging  |  Selling to the C-Suite

Three Buyer Personas Your GTM Messaging Strategy Should Address

Your opportunities, especially at the enterprise level, are rarely ever sold to a single decision-maker. Top-performing organizations have go-to-market teams that successfully navigate buying committees of multiple stakeholders, as well as the parties who influence them, to sell deals at a high value. The best revenue teams have the cross-functional credibility and willingness to have multi-faceted sales conversations that drive a collective “YES” from all stakeholders. They build widespread agreement on positive business outcomes, success metrics, and the requirements needed to get there. This agreement helps to drive the urgency of solving the customer’s business challenges. The key to driving this kind of unanimous support for your solution in all purchase, subscription, or renewal processes is to coach your revenue team to identify, early and accurately, certain archetypes in the sales process. We call this charting the buyer landscape.

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Categories: Adoption and Reinforcement  |  Sales Transformation

How to Sustain New Sales Behaviors

With any strategic change initiative, there’s always the question of whether or not it will stick. If you’re tasked with ensuring your sales organization can execute against aggressive growth goals, you’ll want to ensure that the investment you're making in a new approach pays off. Whether you are wrapping up a sales kickoff or delivering a new training initiative to your team, the ROI of the new strategy depends on your post-implementation plan. Building sales capabilities and driving ongoing reinforcement is not easy. Even veteran leaders aren’t immune to the risks that come with investing coveted time and resources in a sales transformation initiative. However, experience does provide insight on what not to do and how to lead from the front in a way that drives ongoing results.

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