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The latest insights to help your sales teams improve productivity, generate more revenue and increase competitive win rates.

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Categories: Channel Sales

How to Define a Success Profile for Your Channel Partners

The expression I like to use about partners is that they’re not like your children, they’re like your neighbor’s children. You don’t have the authority to discipline them or to hire or fire their sales reps. Instead you have to coach and develop them as best as you can to help them drive results that will move the needle. This reality is a challenge – why should your channel partners listen to you?

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Categories: Channel Sales

Five Best Practices That Increase Revenue Out of Indirect Sales

A channel program is an effective way to increase your capacity and expand market share. However, without putting resources behind enabling this avenue for revenue, you’ll likely do more harm than good. To garner the many benefits that come from a robust channel program, you need to put the time and resources into ensuring your channel sellers have the same understanding of your value and differentiation as your own field or inside sales teams.

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Digging Deep Creating the Right Questions Flow for Effective Discovery

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Blog Feature

Categories: Channel Sales

The Critical Sales Skills Your Indirect Sales Organization Need

In complex sale organizations, the indirect sales team is often an afterthought. The Direct Sales organization is typically the focus of enablement dollars and training. However, the power of the channel comes from your ability to get the mindshare of the partners. They need to have the same understanding of your value and differentiation as your direct team. In addition, they need to be able to articulate those points in a way that's relevant to the buyer.

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Categories: Channel Sales

How to Drive Revenue Growth Through Your Indirect Sales Channels

Channel leaders are in constant competition for partner mind share. There are only so many hours in a day or days in a quarter that a partner will actively sell your products. For those that sell other solutions, there may be an expanded time frame when your products are not top of mind. So how can you enable the partner to keep your solutions at the forefront with the right buyers and deliver the right value proposition to the buyer?

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Categories: Channel Sales

The Formula That Can Help You Drive Improved Sales Channel Success

Achieving predictable and repeatable sales growth comes down to two major areas of focus – productivity and capacity. When you’re able to make your salespeople as productive as possible and you have enough team members to execute, your revenue numbers naturally increase.

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Categories: Channel Sales  |  Sales Conversation  |  Sales Productivity  |  Sales Transformation

How to Enable Your Channel Organization to Drive Sales Revenue

When I'm in the middle of a conversation with someone in my profession, I can always tell within the first 2-3 questions or comments the level of knowledge or experience the person has around the value of a world-class channel organization. Comments like expanded markets, improved company profitability, etc..., versus giving margin away, direct sales conflict, are the key differences.  Channel organizations can be a critical component to expanding and increasing market coverage and penetration for complex B2B sales organizations. However, when it comes to enabling the channel with tools and processes, it’s an often overlooked area of opportunity. A key success metric that I learned from a seasoned channel professional is: Productivity x Capacity = Growth If you have 1,000 partner sale reps who are not productive, you will not grow. But, if you improve your channel sales productivity by 10-15 percent that could be significant. That is why you invest in a methodology that allows you to reach a global audience, improve their productivity and grow their mindshare which ultimately, will earn them more money.

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