WHITE PAPERS

5 Laser Focused Strategies to Build a High Performing Sales Team

Adopt these five targeted talent strategies to create and retain a high performing sales team.

Creating Harmony Between Sales and Marketing

Are your sales and marketing teams playing different songs? Get them humming the same tune by establishing a common language and shared goals.

Leading Sales Transformation: A PRIMeR for Successful Adoption

Use these five integrated disciplines to ensure successful adoption of your sales transformation initiatives.

Optimizing Sales Effectiveness Through Value and Differentiation

Make sure your sales team is focused on uncovering customer needs and conveying value. Learn how to avoid the temptation of product-based selling.

Optimizing Sales Performance for the High Tech Market

Learn three strategies for success from high-tech sales leaders who are outperforming their competition.

Overcoming Project Failure

Find out the seven most common reasons that projects fail. Get tips on how strong leadership and a clear vision can help you succeed.

The ROI of Sales Messaging

Learn how incorporating best practices of an audible-ready sales force helped three companies exceed their sales goals.