Force Management Partners
Our channel partners deliver customized sales solutions – worldwide.
Dave Ethier
Dave Ethier is a Channel Partner in Force Management’s West Coast office. Ethier brings 25 years of experience in the sales industry to his Force Management partnership, focusing on new business development, managing enterprise accounts, and facilitating effective sales organization transformations.
In his partnership with Force Management, Ethier’s primary focus will be on growing the organization’s presence on the West Coast in mid-market accounts, specifically in the high-tech area.
Prior to joining Force Management, Ethier served as Global Engagement Manager for the TAS Group, where he worked with some of the organization’s largest and most profitable accounts, including Microsoft, HP and Sun Microsystems.
In addition Ethier brings Force Management over 10 years of professional experience in the area of change management and in the field of industrial and organizational psychology.
Jeff Fiedler
Jeff Fiedler is a Channel Partner in Force Management’s West Coast office. Fiedler brings over 25 years of sales and management experience, specifically focused around designing and implementing effective sales initiatives, implementing sales processes and CRM systems, and managing international sales.
With Force Management, Fiedler will focus on growing Force Management’s presence on the West Coast, particularly in the high-tech industry.
Prior to joining Force Management, Fiedler was a sales leader with the TAS Group, where he managed both US and Global Accounts for Sun Microsystems. He also served as a VP and General Manager of EMEA for Acta Technology and as Regional Sales Director at Memorex Telex.
In the consulting arena, Fiedler has delivered online simulation training solutions for clients including HP, Intuit, Microsoft and Siemens.
Helen Harwood
Helen Harwood joined Force Management as a Channel Partner in 2009. A seasoned professional with experience serving both the public and private sector, Harwood has worked with consulting and technology programs focused specifically around the sales and sales management process.
With Force Management, Harwood serves clients in and around her home base of Washington, DC. Both her location and experience, selling to civilian and defense groups, uniquely positions Harwood to help sales organizations conducting business with the federal government.
Throughout her 30-year sales and consulting career, Harwood has worked in the US, Europe and Asia to design, develop and deliver effective programs for field sales teams, including sales process mapping and CRM integration. Harwood has also helped international companies, such as Xerox and CPA Global, to achieve consistent processes and enhance revenue. Within the public sector, Harwood has consulted with The World Bank, USPS and GSA.
Her field sales experience includes 15 years as a top performer, managing major accounts for Xerox, Siebel and Gartner.
Bobby Knight
Bobby Knight serves as a Channel Partner for Force Management on both the East and West Coast. With over 20 years of involvement with enterprise companies, Knight’s core competencies include process management, leadership and talent development, and sales negotiations.
In his partnership, Knight will focus specifically on consulting, facilitation and training around sales skills improvement and organizational sales effectiveness for the high-tech industry.
Prior to joining Force Management, Knight worked as one of the original consultants at OnTarget, helping to establish the internationally successful TAS – Target Accounting Selling methodology and workshops. During his career, Knight also developed training curriculum, specifically for the challenges of selling and managing sales campaigns. Throughout his career, Knight has trained thousands of professionals throughout the Americas, Pacific Rim, Europe, India, Africa and Australia.
Knight also has specialized consulting experience around alignment of organizational and individual negotiation strategies.
David Lynn
David Lynn is a Force Management Channel Partner based in Philadelphia, Pennsylvania. A highly-skilled management consultant, Lynn has 20 years of experience in the areas of sales, leadership development and executive coaching.
Lynn’s experience as a top performing sales person led him to senior leadership roles in the professional services industry with firms such as Seibel Systems, IMPAX Corporation and LeadFirst Learning Systems. He has also led major consulting and training engagements with firms such as DuPont, Honeywell, PricewaterhouseCoopers, Eli Lilly and American Express.
Lynn has authored thought leadership articles and white papers on sales and leadership and speaks and facilitates at national conferences and events.
Tom Martin – General Manager
Tom Martin is the General Manager of the Channel Partner Program at Force Management. Tom brings 20 years of diverse global experience, crossing the areas of sales (direct, indirect and inside), marketing, service, sales force automation, consulting, finance, legal, training, systems and operations.
At Force Management, Martin manages all aspects of the Channel Partner program including recruiting, on-boarding, and development of Channel Partners, as well as building the process and technology infrastructure to support sales enablement and business development efforts for the Channel.
Prior to Force Management, Martin served as EVP & COO of Think! Inc., a negotiation consultancy. He was also a Managing Partner – Worldwide Operations for OnTarget Inc. | Siebel Sales Methodology Experts, and served as President, North America for Miller Heiman, Inc. Martin has also provided counsel to sales training firms as a sales consultant.
Mr. Martin received a Bachelor of Science degree in Advertising from the University of Florida in Gainesville.
Marcel Roovers
Marcel Roovers is a Force Management Channel Partner in Europe, the Middle East and Africa. A skilled sales leader, Roovers’ career experience includes restructuring, growth and development of sales and marketing teams.
In his partnership with Force Management, Roovers will focus primarily on growing the company’s presence in EMEA within the high-tech business sector.
Prior to joining Force Management, Roovers professional experience included sales and marketing leadership positions with LMS, the KPN Group, Sonera SmartTrust and AT&T in international locations including Belgium, Italy, France and Southern Europe.
Roovers is fluent in several languages, has a firm understanding of the international market, and brings Force Management a wealth of knowledge and experience within many different cultures.
Dave Simas
Dave Simas serves as a Channel Partner for Force Management with clients in and around his home base of Connecticut. His specialized sales and marketing experience includes 20 years in the manufacturing industry.
Throughout his career, Simas has managed both regional and global sales teams, leading them through transitions in purchasing, supply strategies and global-based alliances
He has also launched numerous initiatives including strategic account management, global account management, activity-based sales management and value-based sales programs.
Simas previously served as the Vice President of Sales and Marketing for Dynacast, a $400 million manufacturer of precisions components for the Telecommunications, Consumer Electronics, Healthcare and Automotive industries.
Glenn Wagner
Glenn Wagner has partnered with Force Management since 2005, focusing specifically in the areas of leadership development and organizational change. A highly-skilled motivational speaker and trainer, Wagner’s also brings expertise in the areas of team building and personal development.
Prior to joining Force Management, Wagner was a key individual in the launching and advancement of Promise Keepers, a non-profit organization, leading first the national and then the international expansion into some 40 countries in just four years.
Wagner has also developed a series of leadership training programs that have been delivered to over 250,000 people. He is the author of nine books and has published numerous articles in professional journals and magazines.
He is a frequent speaker at corporate events and is a guest lecturer at various graduate schools on the issues of leadership development and organizational change.
Creating an effective sales management system
“Force Management helped us create an overall sales management system, not only for training and arming our sales force, but also for managing our sales force moving forward.”