Kim Bastian | Director – Marketing and Communications
Kim Bastian is Director of Marketing and Communications at Force Management. Experienced in marketing, advertising, corporate communications and research, Bastian brings more than 20 years of experience in industries such as public utilities, banking, healthcare and non-profit.
At Force Management, she is responsible for project management of communications and marketing initiatives for both direct and channel sales.
Prior to Force Management, Bastian was Director of Evaluation and Advocacy for the Greater Charlotte YMCA, where she led community relations programs and administered grants and contracts with city, county, state and national funding agencies. Before her non-profit work, Bastian provided consulting services for an international market research company. She also served as Director of Communications and Research for a public utility, where she was responsible for all corporate communications and research programs including advertising campaigns, branding, public relations and customer satisfaction research.
Bastian holds a Bachelor of Arts degree from the School of Journalism at the University of South Carolina.
Creating a culture for future success
“Force Management’s professionalism and quality of effort has made everything across our organization simply work much better. The culture they helped us create will be critical to the future success of our company.”